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Case Study: Cheetah Digital

Cheetah Digital’s story begins in 1998 with the founding of CheetahMail, a pioneer in the digital arketing industry. Six years later, the company was acquired by Experian and became a key component of its Experian Marketing Services business. In June 2017, the business was spun off and launched Cheetah Digital as the largest independent enterprise marketing technology company in the world.